Business Development Manager FMCG | German

As Business Development Manager, you are responsible for driving commercial growth and building long-term strategic partnerships with key customers in the food industry. This is not a transactional sales role, but a strategic position in which you combine market intelligence, relationship management, and business development to create sustainable value.You operate at senior decision-making level within key accounts and act as a trusted commercial partner. With strong analytical skills, commercial acumen, and industry knowledge, you develop and execute Go-to-Market strategies, identify new product development opportunities, and lead complex negotiations.The role focuses on B2B customers within the meat, ready-to-cook, ready-to-eat, and poultry segments. You work cross-functionally with production, logistics, marketing, and supply chain teams to ensure successful execution of commercial strategies.

Key responsibilities

• Develop and implement comprehensive sales and Go-to-Market strategies for defined target markets
• Take ownership of commercial performance, volumes, pricing structures, and contract negotiations
• Identify and develop new business opportunities within Top Key Accounts
• Manage and execute Business Development projects with strategic customers
• Build long-term partnerships based on clear KPIs and mutual growth objectives
• Actively promote pre-cooked and value-added food products to key decision-makers
• Translate market trends and competitor insights into actionable commercial strategies
• Generate and manage New Product Development (NPD) leads within CRM systems
• Conduct regular field visits to gain deep market understanding and identify customer pain points
• Provide specialist product advice and commercial guidance to partners
• Monitor performance, analyse sales effectiveness, and prepare reports for senior management
• Collaborate closely with internal stakeholders to ensure operational excellence and customer satisfaction

RequirementsYou are a commercially driven Business Development professional with a strong personal sales impact and the ability to operate in complex B2B environments. You combine strategic thinking with hands-on execution and feel comfortable managing multiple stakeholders and projects simultaneously.You understand the dynamics of the food industry and can navigate negotiations with confidence. You are proactive, analytical, and relationship-oriented, with the ability to translate market insights into concrete business opportunities.You are both a “hunter” in identifying new growth avenues and a “farmer” in building sustainable, long-term client relationships.

Requirements & qualifications

• Bachelor’s degree in Business, Marketing, or a related field
• 5 to 10 years experience in B2B sales or business development
• Successful track record in negotiation and commercial deal-making
• 3 to 5 years experience in the FMCG industry is mandatory, preferably within meat / food products, alternatively within cosmetics or beverages industry
• C1 level of German along with business fluency in English
• Strong project management skills and ability to manage complex commercial initiatives
• Experience working with CRM systems (SAP CRM or similar; Salesforce is an advantage)
• Strong analytical and organizational skills
• Proficiency in MS Office
• Willingness to travel regularly to customers and markets (40% to 50%)

BenefitsThe company offers a competitive and performance-driven compensation package reflecting the strategic impact of this role.

• Attractive base salary aligned with experience and seniority
• Performance-based bonus structure
• Company car or mobility allowance
• Pension scheme
• Holiday allowance
• Professional development and training opportunities
• International exposure within a growing organization

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